Night time dryness is completely different to training in the daytime and children will not be able to go through the night without bedwetting until their body is ready. The following graph shows that most children do not achieve night time dryness until they are between 4 and 5. Bed wetting can be hugely stressful
We know from first hand experience that it’s a tough job being a parent and sometimes it feels like you are constantly trying to do the right thing and keep everyone happy, which can be exhausting. Doing the right thing for the environment may feel like another onerous task to add to an already guilt
There is no doubt that the environment is an important concern for many consumers. Unilever conducted a study in 2017 which revealed that a third of consumers are now buying from brands based on their social and environmental impact. Nappies are a single use plastic that makes up 2-3% of household waste and 3 billion
Every day the UK sends 8 million nappies to landfill. When we think about the keepsakes from our children’s early years, we think of holding on to first locks of hair, tiny shoes or footprints, but seldom do we think of saving their soiled nappies for the next 4 generations. This is however the reality
• 8 million nappies are thrown away every day in the UK, that adds up to 3 billion each year • 90% go to landfill • Each year 400,000 tonnes of waste (the weight of 32 DoubleDecker buses) is sent to landfill • Nappies take up to 500 years to decompose • Nappies make up
