Advertise with us

At howtopottytrain, we’re here to support parents as they enter into the world of potty training for the first time, but we also need to pay the bills so we are open to promotional opportunities. is the biggest potty training website / resource in the UK, and one of the biggest and most comprehensive potty training resource sites in the world (already beating many of the traditional nappy company brand sites).

Boasting over 20,000 active members, out of an audience of 50,000; recruited across email, Social Media and through partner channels; all highly engaged with the Potty Training community; is a great way to connect with families in the UK and beyond.

What do we have to offer?

  • The UK’s biggest potty training website (Semrush – July 2019)
  • Targeted at the parents of toddlers – 25-44 Years Old
  • Trusted by parents
  • Highly engaged audience / keen to receive deals, special offers and information
  • 65% of 3,000 HTPT members surveyed say that they want to receive special offers and discounts from brands
  • 40% wish to read articles written by guest writers / brands
  • Open rates for promotional emails circa 30%, editorial closer to 70%
  • Highly engaged social audience through Facebook closed group

At a Glance


Total Members


Active Members of the How to Potty Train Community


average age of our audience


% of our audience is female


Members of Jude’s closed Community

Our products

500 Words
Selective Topic
3 images

Featured Article
500 Words
Selective Topic
3 images
Upgrade Homepage lead

Leaderboard banner
Site wide
1 month

Showcase banner
Site wide
1 month

Skyscraper banner
Site wide
1 month

Email Banner

Social Media BoosterFacebook
3 posts on the Facebook page (60K followers) and closed group (4.5K followers)

Product endorsement / Logo

Dedicated email

£0.45 CPL
Video – Featured


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